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With a holiday to celebrate every month of the year, India is undoubtedly the land of festivities. Yet, starting in September, the country witnesses a distinct excitement in the air around the biggest Indian festivals of Dussehra, Diwali an...
Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. India has witnessed a three-fold increase in share of digital display ad spend sin...
Market Research is critical for brands to understand what their consumers need. However, consumers are always moving at a quick pace and it is getting difficult for brands to keep up with them and stay relevant. The lack of “up-to-the-mom...
Indonesia is home to the largest Islamic population in the world, with 87.2% of people identifying as Muslims - who observe the holy month of Ramadan as a commemoration of their beliefs.As consumers buy gifts and presents for family, relati...
Mobile ad fraud is one of the most pressing and complex issues facing marketers today. The rate at which ad fraud has evolved over the years in terms of sophistication is phenomenal and concerning. What was once regarded as advanced fraud m...
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure coupled and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surpri...
Trust is earned. Trust is built. It's a transformative time in digital advertising. As the space has matured, new opportunities have appeared - but so have new challenges: fraud, walled gardens and supply chain transparency. How InMobi is ...
In the world of mobile app advertising, what effect is programmatic having? Are mobile advertisers, app publishers and their partners using or scorning programmatic? To answer these questions, we reviewed data on billions of transactions th...
Mediation and in-app header bidding have received a lot of hype lately, but are app publishers and developers turning to these technologies to improve mobile advertising yet?We recently surveyed scores of app publishers and others to discov...
Festivals hold a special place in the lives of people across the globe. And, the Indian festive season starting September, holds immense opportunity for marketers. But, do you know what the festive shopper is looking for? Or, how consumers ...
As mobile programmatic continues to capture the imagination of marketers across the globe, we at InMobi took a closer at both the buying and selling behaviours on our exchange platform. By examining the billions of mobile ad impressions ser...
Mobile Programmatic has definitively changed how marketers across the APAC region execute their campaigns. In a bid to further understand the rapidly evolving trends in the world of mobile programmatic, we took a closer look at both the buy...
Are you as a marketer still dealing with cookie-based information and don’t know how to use this data on mobile? Are you still trying to understand whether mobile programmatic is a brand or performance engine? Confused about figuring out ...
To see how mobile video advertising is growing and evolving, InMobi analyzed over 750 billion mobile ad impressions globally dating from the beginning of 2016 all the way up to the end of March 2018. The research explores how the rising dem...
As the app monetization space matures, it pays to know about the latest and greatest. To help you understand the core terms and technologies, we’ve created “Everything You Need to Know About Header Bidding: Separating Fact from Fiction....
The advent of streaming services coupled with the availability of high speed mobile data at affordable rates, Indians are watching video content on their mobile phones like never before. Consequently, there has been an uptake in the consump...
As telecom services continue to improve across Indonesia, the adoption of 4G technology has increased, leading to a significant change in consumer behavior. By 2021, more than 60% of the nation's total digital ad spending will go towards mo...
In 2017, US brand advertisers have increased their spend on mobile video by 150% Y-o-Y.To engage consumers in-app — where they spend 90% of their mobile time — advertisers must understand mobile video trends and best practices for high ...
Video is driving the growth of mobile advertising!In 2018, mobile video ad spending will reach $18 billion! The sheer volume of video being consumed around the world is unparalleled and will grow by another 25% in 2018. At InMobi, we analyz...
2018 is set to be a landmark year for advertising in India, as mobile will account for more than 50% of the digital ad spend, a significant jump from the 38% observed last year. This impressive increase is not a minor blip, but a part of a ...
This report is based on an analysis of data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of video o...
Deep-rooted myths have no place in business.Over the course of a few years, our conversations with marketers and advertisers have revealed some spectacular insights into how decisions are made. Many a time, these decisions are based on bias...
App marketers today, are plagued with poor user retention rates. A recent survey conducted by InMobi across 800+ global app marketers found that 55% of the respondents found user engagement and retention to be the biggest challenge faced by...
Mobile advertising in Australia & New Zealand is poised to explode in the next five years.By 2021, $5.7 billion will be spent on mobile advertising alone. With this, mobile will account for 71% of all digital ad spending, surpassing all oth...
If you are a marketer, you probably already understand the pressing challenge of retaining quality users for your business. And if you are a retailer, the challenge is even more acute, as 60% of your online consumers now use mobile for shop...
As telecom services continue to improve across Indonesia, the adoption of 4G technology has increased, leading to a significant change in consumer behaviour. By 2021, more than 60% of the nation's total digital ad spending will go towards m...
Mobile app marketing has come a long way in the past few years. The focus has shifted from a pure app store optimization play to now including user engagement, retention, measurement and attribution strategies. At InMobi, we surveyed 800+ a...
Indonesia offers a unique opportunity for marketers around the world. It is the third largest smartphone market in Asia after China and India. As purchasing power increases and more 4G smartphones become affordable for a larger population, ...
India is the second biggest smartphone market in Asia-Pacific. By 2019, smartphone penetration is expected to reach 39%, driven by improvement in 4G networks, access to affordable 4G smartphones and mobile internet bundle prices. With India...
India is the second biggest smartphone market in Asia-Pacific. By 2019, smartphone penetration is expected to reach 39%, driven by improvement in 4G networks, access to affordable 4G smartphones and mobile internet bundle prices. With India...
Indonesia offers a unique opportunity for marketers around the world. It is the third largest smartphone market in Asia after China and India. As purchasing power increases and more 4G smartphones become affordable for a larger population, ...
Southeast Asia is a truly mobile-first market. The gap between TV and smartphones is far narrower in SEA compared to the US or U.K. Consequently, when it comes to video, Southeast Asian instinctively prefer mobile screens compared desktop. ...
In 2017, mobile advertisers around the world increased their spend on mobile video by 60%. To engage consumers in-app — where they spend 90% of their mobile time — advertisers must understand mobile video trends and best practices for h...
In 2017, mobile advertisers around the world increased their spend on mobile video by 60%. In India, spends on mobile video grew by 119% as consumption rose by 124%. To engage consumers in-app — where they spend 90% of their mobile time ...
In 2017, mobile advertisers around the world increased their spend on mobile video by 60%. In Europe, spends on mobile video grew by 23% as consumption rose by 15%. To engage consumers in-app — where they spend 90% of their mobile time ...
This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...
This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...
This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...
This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...
This report is based on an analysis of Q1'17 data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of v...
Taxi or ride sharing apps, food delivery apps and ticketing apps are few of the most popular online-to-offline (O2O) apps that offer services at user's convenience. While most mobile users carry close to 40 apps on their smartphone, 43% o...
The Indian mobile app economy has grown by leaps and bounds in 2016 -- and is expected to maintain a similar pace of growth this year as well. Smartphone users are getting savvier while new users join the internet for the first time through...
Programmatic, or automated, ad buying has experienced remarkable growth in the relatively short time that it’s been around. As more mobile advertisers adopt programmatic buying, this method of real-time optimization to reach audiences is ...
The HY 2016 Global Programmatic Insights Report is our first study of both buying and selling behaviors in the InMobi exchange. Our unique visibility into programmatic trends provides a comprehensive picture of the health and direction of t...
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...
Mobile's dominance as a media consumption platform means that advertisers can safely bet on mobile as a consumer engagement platform, and allow it to take up a larger part of their ad spend. Including mobile advertising in all the marketing...
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...
Mobile is emerging as the preferred channel of choice for large groups of consumers globally. As mobile is evolving into one of the most influential technologies for consumers, Marketers need to develop a mobile-first strategy in a creative...
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion ...
The mobile revolution and the surge in smartphone usage is driving the market for mobile applications. Mobile app development is a prospering industry and is going to get bigger over time. The growth in consumer demand for mobile apps an...
Developing an understanding of the mobile behaviors of your target audience is key to building and refining a strong mobile strategy. InMobi, in partnership with YouGov, conducted a study to gain a deep understanding of mobile consumer beh...
As summer vacations come to an end and consumers begin to dish out dollars for Back to School shopping, brands and retailers have a significant opportunity to influence purchase decisions and learn from this consumer behavior. Howev...
As summer vacations come to an end and consumers begin to dish out dollars for Back to School shopping, brands and retailers have a significant opportunity to influence purchase decisions and learn from this consumer behavior. Howev...
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these...
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these...
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these...
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...
The InMobi Annual Review of Mobile Advertising provides brands and agencies with insights and guidance on how best to utilize mobile as an advertising medium. The insights are based on data from the InMobi Ad Network. This report feature...
The market for mobile apps is already big -- and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billio...
As consumer behavior continues to change, advertisers are adapting by evolving more sophisticated and relevant mobile marketing tactics. Mobile native advertising, possessing the twin qualities of higher engagement and lower intrusiveness...
InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase proc...
InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase proces...
InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase proces...
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile a...
The State of Mobile App Downloads series provides insights for Advertisers and Developers alike into the world of mobile app downloads. Through our analysis of millions of app downloaded each month, this report highlights the latest trend...
This September, Rubicon Project and InMobi collaborated to survey digital advertising buyers – brands, agencies, agency trading desks, demand side platforms, and others – about both their perspectives on mobile native advertising opport...
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile ...
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile...
The State of Mobile App Downloads study from InMobi aimed to understand which nations download the most apps, the popularity of gaming, as well as the preferred time of download among others. The research is based on data from Q2 2014 on ...
InMobi conducted this study to identify the demographic profile of messaging apps users in Indonesia, frequency of use, preferences, factors that influence download, in-app purchases and optimal price points. Download our latest report t...
InMobi conducted this study to identify the demographic profile of messaging apps users in India, frequency of use, preferences, factors that influence download, in-app purchases and optimal price points.Download our latest report to learn ...
The Mobile Gaming Cross-Market Analysis (First Edition 2014 Q1) is an industry resource for developers looking to build and monetize their mobile games in the United States, China and Korea. It attempts to explain differences both across ma...
The Mobile Gaming Playbook, US (First Edition 2014 Q1) is an industry resource for developers looking to build and monetize their mobile games in the United States.Executive SummaryThe game industry is evolving – from consoles to mobile a...
The pace of innovation around the mobile landscape is stimulating. Mobile is emerging as the preferred channel of choice for large groups of consumers globally. As mobile is evolving into one of the most influential technologies for consume...
As app developers, you’ve spent time designing, developing and delivering your app. Now you are on the brink of beginning the next important phase – acquiring users. But guess what, the mobile app ecosystem is a highly competitive marke...
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