With the restrictions on mobile advertising identifiers such as Apple IDFA (Identifier for Advertisers), app publishers and advertisers will look to move towards alternate IDs that are opt-in based, privacy compliant and can provide some amount of control back to the users. The rise of Universal ID providers has resulted in an ID ecosystem that is highly fragmented. In order to provide buyers with an acceptable identifier-based user at scale, publishers will have to integrate with multiple ID vendors, which presents several operational challenges.
UnifID is an industry-first identity solution built for app developers to simplify addressability and accelerate their monetization journey by integrating with multiple Universal ID vendors in just a few clicks.
The offering allows publishers to seamlessly integrate with multiple identity partners of their choice, while collecting user data and transferring corresponding Universal IDs (UIDs) to buyers looking to enhance their targeting capabilities. In a nutshell, UnifID is a one-stop-solution for in-app identity.