이 사이트는 페이지의 활용도와 신뢰도를 향상시키고 최고의 유저 경험을 제공하기 위해 쿠키를 활용합니다. 쿠키 페이지에는 쿠키의 정의, 종류, 관리 및 제거 방법이 설명 되어 있습니다. 설정을 변경하지 않고 웹사이트를 지속적으로 사용할 경우, 쿠키 활용을 동의한 것으로 간주됩니다.

InMobi 모바일 인사이트

모바일 광고 시장의 현주소를 파악하실 수 있는 곳, InMobi 인사이트 페이지에 오신 것을 환영합니다. InMobi는 200개국에 걸친 광고 네트워크를 통해 수집된 데이터와 사용자들의 설문조사 답변을 토대로 시장 현황을 알려드립니다.

귀하만의 인포그래픽을 만들어보시고, 국가간의 네트워크 수치를 비교해보시거나 최신 보고서를 다운로드 받으세요.

Network Research FAQ

With a reach of 691 million monthly unique users across 165 countries, InMobi is the largest independent mobile ad network in the world. Each month we source data from our network to provide insight on the mobile landscape around the world. Through analysis of billions of impressions served each month, these reports provide the latest trends on OS types, mobile handsets, and device manufacturers in each market.

What regions are represented here?

Africa, Asia, Europe, the Middle East, North America and Latin America.

What is your definition of Mobile Advertising?

This report covers mobile display advertising including both mobile web and in-app advertising. SMS/text and search are not included.

I have more questions; can I reach out to someone?

Yes. Please write an email to

Consumer Research FAQ

InMobi is dedicated to mobile thought leadership and industry education. Our mobile media consumption research study seeks to understand media consumption and mobile behavior among consumers around the word, and track shifts and changes over time.

What does the Mobile Media Consumption Survey cover?

Explore the behaviors of mobile data users globally to understand:

  • How they consume different media?
  • How they engage and interact with mobile?
  • How mobile and traditional media influence their shopping behavior?
  • How do they respond to mobile advertising?
  • Do they engage in m-Commerce?

Research Methodology:

  • Survey conducted entirely on-device; recruited respondents via InMobi’s global mobile ad network between August and November 2012.
  • Used Decision Fuel & On Device Research mobile web platforms to collect a representative sample in each market, including a full range of smartphones and feature phones.
  • Weighted according to available mobile web demographics and included 15,000 mobile consumers in 14 markets.

Geographic Coverage:

  • In 2012 the study was conducted in China, India, Japan, Korea, Singapore, Australia, New Zealand, UK, US, France, Germany, Kenya, Nigeria, South Africa

If you would like to see more detailed presentations, you can download the latest InMobi Global Mobile Media Consumption Presentations here:

위로 가기