이 사이트는 페이지의 활용도와 신뢰도를 향상시키고 최고의 유저 경험을 제공하기 위해 쿠키를 활용합니다. 쿠키 페이지에는 쿠키의 정의, 종류, 관리 및 제거 방법이 설명 되어 있습니다. 설정을 변경하지 않고 웹사이트를 지속적으로 사용할 경우, 쿠키 활용을 동의한 것으로 간주됩니다.

In-App Header Bidding Research Report: 2018: The Current State of Mediation and In-App Header Bidding

Mediation and in-app header bidding have received a lot of hype lately, but are app publishers and developers turning to these technologies to improve mobile advertising yet?

We recently surveyed scores of app publishers and others to discover what they really think of in-app header bidding, to see if mediation and other new tools and techniques were helping them with their monetization challenges.

This research report covers:

  • The current state of mobile ad monetization and waterfalls.
  • What app publishers really think about mediation, and if they’re buying the hype around in-app header bidding.
  • How mediation and in-app header bidding are providing real, measurable results.

Download this guide today to get the full scoop on the state of mediation and in-app header bidding today.


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