09
June
Amazon Prime Day Shopping in 2021
Amazon Prime Day, Amazon’s annual shopping and deals-focused retail sales event, will occur on June 21 and 22, Amazon recently announced, earlier than it’s been held in the past. Amazon…
25
May
Dads and Grads: A Look At Father’s Day and Graduation Shopping Plans
Early June sees the convergence of two major events: Father’s Day and high school and college graduation ceremonies. For retailers, what will “Dads and Grads” shopping look like in 2021?…
19
May
Charting the Rise of Mobile Gaming in the U.S. [New Report]
For an in-depth look at the rise of mobile gaming in the United States, be sure to download your copy of our latest eBook, The Curious Case of Mobile Gaming. Download eBook…
16
April
Mother’s Day Shopping Trends 2021
In a year which, for many people, Mother’s Day will be celebrated virtually, what will be the biggest Mother’s Day shopping trends of 2021? How do Americans plan to…
14
April
Overview of Mobile Streaming Services Users in 2021
There are now dozens of popular video streaming and on-demand video services, but who are these streaming services users? What video content options do they know about…
07
April
2021 India Gaming Report: Everyone is Gaming Among Us
Home to 1 out of 10 gamers worldwide, India is the 5th largest mobile gaming market globally. This boom has been catapulted by access to affordable smartphones, the cheapest network data tariffs in the…
06
April
Understanding Food Ordering and Restaurant Mobile App Usage in 2021
Who are using food ordering and restaurant mobile apps at the beginning of this year, and how do current trends in food delivery and online food ordering now…
18
February
The Era of Mobile Marketing Maturity for Brands
COVID-19 has caused a dramatic shift in consumer behavior, with users moving from offline channels to discover, interact, and purchase online. As a result, brands are reprioritizing their strategies to…
27
January
2021 India Mobile Marketing Handbook: Marketing in the Era of Mobile
Undeniably 2020 has been a cataclysmic year for individuals, organizations, and humanity as a whole across the globe. As marketers pivoted through the challenges of the pandemic, one truth has emerged,…
27
October
Mobile's Role in Cold and Flu Season Shopping
In the United States, the fall and winter months are peak times for the common cold and the flu. This year, however, the cold and flu season will look very different for two main reasons: The COVID-19…
21
October
Why Retailers With a Clear App Strategy Will Win in This Market
Retail brands have an especially tough road in front of them – and that’s even before considering the damage wrought by COVID-19. E-commerce, fast-shifting consumer habits,…
15
October
Top Retail Mobile App Statistics You Need to Know in 2020
With the critical holiday shopping season approaching in the United States, here are the key retail mobile app statistics you really need to know. By answering these questions, we take a deep…
13
October
Why Retail Advertising Should Be Mobile First in 2020
In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for…
06
October
A Fresh Look At The Top Video Streaming Apps
A lot has happened between now and the last time we here at InMobi talked about the top video streaming apps back in mid July. Here’s just a brief snapshot of some of the top…
01
October
Who Uses The Apps from the Largest Consumer Electronics Retailers in the U.S.?
If this holiday season is anything like last year, then the largest consumer electronics retailers in the U.S. are bound to be busy. Wireless headphones, e-readers, fitness trackers and…
25
September
How Brands Can Reach, Engage and Acquire Consumers During the Indian Festive Season 2020
The festive season in India is characterized by larger than life emotions, celebrations, get-togethers, and a lot of rituals. Right from the beginning of September till the end of the year, the festive…
23
September
How To Get The Best Results From Online Advertising Political Campaigns
As political advertising becomes more digital than ever before this election cycle, how can these political advertisers get the best results from their online advertising…
22
July
How the Coronavirus is Affecting Consumer Behavior in the U.S. [New Report]
For a close look at how the coronavirus is affecting consumer behavior in the United States, InMobi has been conducting research on COVID-19 consumers since March, when the coronavirus…
09
June
The State of Programmatic Video in Asia: Q1, 2020 Part 2
The demand for engaging video content is on the rise. An average mobile user spends 84 minutes in a day engaging with videos. As advertisers scale in-app advertising, programmatic video help capture the…
27
May
How COVID-19 Is Impacting Americans In May [Latest Mobile Survey Data]
For many Americans, shelter in place orders are now in their third month – and many of us may be stuck at home for many weeks longer. At this point, how are adults feeling about the…
