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The festive season in India is characterized by larger than life emotions, celebrations, get-togethers, and a lot of rituals. Right from the beginning of September till the end of the year, the festive celebrations continue, and there’s one...
As political advertising becomes more digital than ever before this election cycle, how can these political advertisers get the best results from their online advertising political campaigns? To find out, we turned to...
For a close look at how the coronavirus is affecting consumer behavior in the United States, InMobi has been conducting research on COVID-19 consumers since March, when the coronavirus pandemic first began ...
The demand for engaging video content is on the rise. An average mobile user spends 84 minutes in a day engaging with videos. As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand...
For many Americans, shelter in place orders are now in their third month – and many of us may be stuck at home for many weeks longer. At this point, how are adults feeling about the present...
Many quick-service restaurants (QSRs) have their own dedicated mobile apps, but who specifically is using these QSR apps today? When consumers use mobile devices to order their favorite food, which brands...
In March and April, the novel coronavirus has spread in Saudi Arabia and the United Arab Emirates (UAE), causing sudden disruption to daily life. To get a sense of how it is impacting...
Back in March, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution, to see how Americans across the U.S. were reacting to the COVID-19 pandemic. Of course, a lot has changed across the...
COVID-19 has proven to be a truly global pandemic, impacting people in just about every corner of the world. The Gulf countries of Saudi Arabia, the United Arab Emirates (UAE), Qatar, Kuwait, Bahrain and Oman have closed schools and universities...
COVID-19 has taken the world by storm and created unprecedented times in most countries across the world. At InMobi, we delved into our Audience Intelligence platform using data signals and location polygons set up in more than 66,000 locations in Southeast...
In our latest mobile research report, we highlight select Gen Z consumer insights and show what this generation of consumers really cares about when it comes to their purchasing decisions and brand preferences. We’ve called out some key findings...
Amidst the outbreak of COVID-19 in India, we delved into our InMobi platform insights and conducted mobile consumer surveys to understand the following factors: 1. Awareness levels on the pandemic in India 2. Changes in consumer lifestyle, shopping habits and preferences 3. The...
The world is in the midst of an unprecedented global pandemic, as the novel coronavirus spreads rapidly. In the U.S., many state, county and city authorities have issued shelter in place orders to try to “flatten the curve” and...
Throughout February and March, the novel coronavirus has quickly spread throughout the U.S., causing sudden disruption to everyday life. To get a sense of the ways in which it is impacting Americans, InMobi ran a mobile survey using InMobi...
In the U.S. overall, what are the major chocolate consumption trends that the major players in the chocolate industry need to know about today? What does the competitive landscape really look like for the world’s biggest chocolate companies?...
Have you ever wondered what's healthy to eat for breakfast? You’re far from alone. There are so many options out there that it can be hard to determine what foods to eat to start your day. Is peanut butter...
In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? To find out,...
The pharmacy space is a $312.6 billion market in the U.S. Between 2014 and 2019, pharmacies will have grown by almost 3% overall. These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of...
To meet their main New Year’s resolutions (and to stay on top of their health and fitness goals overall), many people turn to apps. There are hundreds of apps now available to help you keep track of your runs,...
Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. But what is its effect in Southeast Asia? To find out, we surveyed more than 50 digital...
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