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InMobi Blog

17

November

The Squid Game Effect: How Popular Media is Influencing Hypercasual Game Development

Netflix has seen huge success from the Korean drama "Squid Game." Premiering worldwide in late September, Netflix reports an estimate of 142 million global viewers tuned into the dystopian show…

sarayah.w
작성된 날짜 November 17, 2021
By Sarayah Wright

11

November

Q4 2021 U.S. Retail Mobile App Trends You Need To Know

As we head into the busiest time of the year for retailers in the U.S., what are the biggest retail mobile app trends? With brands and retailers increasingly pushing consumers to download…

matt.kaplan
작성된 날짜 November 11, 2021
By Matt Kaplan , Content Strategist

11

November

Cyber Five U.S. Shopping Trends 2021

Historically, the period from Thanksgiving to Cyber Monday, also sometimes known as Cyber Five, was the busiest part of the U.S. holiday shopping season. Will that be the case again…

team.inmobi
작성된 날짜 November 11, 2021
By Team InMobi

01

November

How Telcos Can Shape The U.S. Mobile User Experience

In the United States, what does the average mobile user experience look like? In particular, we wanted to see what Americans thought about their mobile carriers, since the telco…

matt.kaplan
작성된 날짜 November 01, 2021
By Matt Kaplan , Content Strategist

29

October

Privacy in Mobile Advertising: What Americans Have to Say

What do consumers across the U.S. have to say about privacy, mobile advertising and data collection? Issues around how personal data is used and by whom have been making headlines…

matt.kaplan
작성된 날짜 October 29, 2021
By Matt Kaplan , Content Strategist

15

October

Top Holiday Shopping Trends of 2021: What Our Data Reveals

What will be the biggest holiday shopping trends this year? How will consumers shop during the 2021 holiday season and what will they be looking for? And how will holiday sales compare…

team.inmobi
작성된 날짜 October 15, 2021
By Team InMobi

14

October

Unpacking Retail App Ownership Trends Ahead of the 2021 Holiday Shopping Season

M-commerce is set to be bigger than ever before this holiday season, with consumers continuing to use their mobile devices to shop this year. In 2021, eMarketer predicts that m-commerce will grow…

team.inmobi
작성된 날짜 October 14, 2021
By Team InMobi

02

September

Are Americans Still Shopping In Person?

Back in May, we found that Americans were already shopping in person. At that point in time, vaccination rates were on the rise in the U.S. and many states had begun to ease restrictions first put…

team.inmobi
작성된 날짜 September 02, 2021
By Team InMobi

27

July

What Do U.S. Consumers Want From Their Mobile Telco Phone Service Providers?

For a closer look at what consumers in the United States want from their mobile telco phone service providers, we recently polled over 600 Americans in July using InMobi Pulse, InMobi’s mobile…

team.inmobi
작성된 날짜 July 27, 2021
By Team InMobi

21

July

Specialty Retail Customer Insights: Unpacking U.S. App Ownership Trends

For retail customer insights in the specialty retail space (think home improvement, pet care, etc.), we turned to the data. Specifically, using InMobi’s real-time mobile…

team.inmobi
작성된 날짜 July 21, 2021
By Team InMobi

19

July

Who Owns Department Store and Big Box Retail Apps?

For most of the last century, department stores such as Sears and big box retail outlets like Target and Walmart have dominated the retail store landscape in the United…

matt.kaplan
작성된 날짜 July 19, 2021
By Matt Kaplan , Content Strategist

01

July

How Are Consumers Reacting To Apple's ATT Framework?

By the end of April 2021, Apple officially released iOS 14.5 and thus began enforcing its AppTrackingTransparency (ATT) framework. While this was big news in the programmatic ad tech space, how…

team.inmobi
작성된 날짜 July 01, 2021
By Team InMobi

29

June

Understanding Retail Browsing and Product Discovery in 2021

As we noted in a recent blog post, many Americans are already shopping in person. But how are consumers in the U.S. learning about and browsing for new products? To answer this question,…

team.inmobi
작성된 날짜 June 29, 2021
By Team InMobi

25

June

2021 Back to School Shopping Trends

With students expected to finally be back in classrooms this upcoming school year after over a year of distance learning, what will the main back-to-school shopping trends be…

team.inmobi
작성된 날짜 June 25, 2021
By Team InMobi

24

June

Are Americans Ready to Shop In Person Again?

In the United States, many consumers are ready to again leave their homes and get back into their old routines. But does this gradual reopening also include retail?  To find out whether consumers…

team.inmobi
작성된 날짜 June 24, 2021
By Team InMobi

09

June

Amazon Prime Day Shopping in 2021

Amazon Prime Day, Amazon’s annual shopping and deals-focused retail sales event, will occur on June 21 and 22, Amazon recently announced, earlier than it’s been held in the past. Amazon…

team.inmobi
작성된 날짜 June 09, 2021
By Team InMobi

25

May

Dads and Grads: A Look At Father's Day and Graduation Shopping Plans

Early June sees the convergence of two major events: Father’s Day and high school and college graduation ceremonies. For retailers, what will “Dads and Grads” shopping look like in 2021?…

team.inmobi
작성된 날짜 May 25, 2021
By Team InMobi

19

May

Charting the Rise of Mobile Gaming in the U.S. [New Report]

For an in-depth look at the rise of mobile gaming in the United States, be sure to download your copy of our latest eBook, The Curious Case of Mobile Gaming.  Download eBook…

matt.kaplan
작성된 날짜 May 19, 2021
By Matt Kaplan , Content Strategist

16

April

Mother’s Day Shopping Trends 2021

In a year which, for many people, Mother’s Day will be celebrated virtually, what will be the biggest Mother’s Day shopping trends of 2021? How do Americans plan to…

matt.kaplan
작성된 날짜 April 16, 2021
By Matt Kaplan , Content Strategist

14

April

Overview of Mobile Streaming Services Users in 2021

There are now dozens of popular video streaming and on-demand video services, but who are these streaming services users? What video content options do they know about…

matt.kaplan
작성된 날짜 April 14, 2021
By Matt Kaplan , Content Strategist

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