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Back in May, we found that Americans were already shopping in person. At that point in time, vaccination rates were on the rise in the U.S. and many states had begun to ease restrictions first put…
For a closer look at what consumers in the United States want from their mobile telco phone service providers, we recently polled over 600 Americans in July using InMobi Pulse, InMobi’s mobile…
For retail customer insights in the specialty retail space (think home improvement, pet care, etc.), we turned to the data. Specifically, using InMobi’s real-time mobile…
For most of the last century, department stores such as Sears and big box retail outlets like Target and Walmart have dominated the retail store landscape in the United…
By the end of April 2021, Apple officially released iOS 14.5 and thus began enforcing its AppTrackingTransparency (ATT) framework. While this was big news in the programmatic ad tech space, how…
As we noted in a recent blog post, many Americans are already shopping in person. But how are consumers in the U.S. learning about and browsing for new products? To answer this question,…
With students expected to finally be back in classrooms this upcoming school year after over a year of distance learning, what will the main back-to-school shopping trends be…
In the United States, many consumers are ready to again leave their homes and get back into their old routines. But does this gradual reopening also include retail? To find out whether consumers…
Amazon Prime Day, Amazon’s annual shopping and deals-focused retail sales event, will occur on June 21 and 22, Amazon recently announced, earlier than it’s been held in the past. Amazon…
Early June sees the convergence of two major events: Father’s Day and high school and college graduation ceremonies. For retailers, what will “Dads and Grads” shopping look like in 2021?…
For an in-depth look at the rise of mobile gaming in the United States, be sure to download your copy of our latest eBook, The Curious Case of Mobile Gaming. Download eBook…
In a year which, for many people, Mother’s Day will be celebrated virtually, what will be the biggest Mother’s Day shopping trends of 2021? How do Americans plan to…
There are now dozens of popular video streaming and on-demand video services, but who are these streaming services users? What video content options do they know about…
Home to 1 out of 10 gamers worldwide, India is the 5th largest mobile gaming market globally. This boom has been catapulted by access to affordable smartphones, the cheapest network data tariffs in the…
Who are using food ordering and restaurant mobile apps at the beginning of this year, and how do current trends in food delivery and online food ordering now…
COVID-19 has caused a dramatic shift in consumer behavior, with users moving from offline channels to discover, interact, and purchase online. As a result, brands are reprioritizing their strategies to…
Undeniably 2020 has been a cataclysmic year for individuals, organizations, and humanity as a whole across the globe. As marketers pivoted through the challenges of the pandemic, one truth has emerged,…
In the United States, the fall and winter months are peak times for the common cold and the flu. This year, however, the cold and flu season will look very different for two main reasons: The COVID-19…
Retail brands have an especially tough road in front of them – and that’s even before considering the damage wrought by COVID-19. E-commerce, fast-shifting consumer habits,…
With the critical holiday shopping season approaching in the United States, here are the key retail mobile app statistics you really need to know. By answering these questions, we take a deep…
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