State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the...
It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around
60 percent of all digital ad spend is now going towards video, and...
If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of...
Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising
Mobile video advertising, especially in-app,
has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than...
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and...
Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience...
With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense.If you are a marketer, you probably already understand the pressing challenge of retaining quality users for...
Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions...
An app install seldom translates into a user, let alone a highly engaged one.Since the advent of smartphones and apps, app marketers have been consistently chasing app installs. This made sense when apps did not have any users and...
In continuation to our previous post, this post will focus on the results of the survey. While last time, we discussed what the marketers think about themselves, their teams, and the key issue in marketing and in-app advertising; this time...
Updated July 2, 2019Learn More About AVOC And Other Viewability Benchmarks
Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Nowadays, adults are spending over 1.5 times more media time on mobile devices than on their desktops. Specifically, around
At InMobi, we recently conducted a quantitative survey to explore what app marketers are thinking and how they are strengthening their app’s success. The idea was to address the lack of industry level data on app performance marketing trends...
Now, more than ever, people are using their mobile devices for every aspect of their daily lives. Just five years ago, adults in the U.S. spent twice the amount of time on their desktop computers than their mobile devices....
Mobile app marketing has come a long way over the last few years. Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversion....
Consumers are increasingly using their mobile
phones to work and play, and brands and retailers are responding to this
behavior with mobile advertisements.
According to eMarketer, in 2016,
mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion,...
Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies.
According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of the traffic is from...
According to a
recent North American Insights report by InMobi, mobile device usage has
exploded over the past few years. Consumers are using their smartphones,
tablets, smart watches and other on-the-go devices for everything from shopping
to watching media and...
Updated June 28, 2019.
Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior...
time is just around the corner, which means that brands and retailers need to
start ramping up their advertising to parents. It is a period when a typical
family will spend hundreds of dollars on goods and companies are...
Consumers are increasingly relying on connected mobile devices in their everyday lives. And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017.
In 2017, U.S. adults are expected to spend 1.5...