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20

November

Understanding the Modern American Beer Drinker

Americans drink a lot of beer - whether out with friends, watching sports or doing just about anything else. In 2018, brewers in the U.S. cranked out over 8 billion gallons of beer. There are now close to 7,500 breweries across the...

작성된 날짜 November 20, 2019
By Team InMobi

20

November

Drive Away from the Competition through Actionable Consumer Insights

To uncover what the modern car customer looks like, we looked at the data. We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest car research properties in the U.S., along...

작성된 날짜 November 20, 2019
By Team InMobi

14

November

2019 Mobile App Monetization Trends [New Research]

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy...

작성된 날짜 November 14, 2019
By Team InMobi

13

November

Mobile’s Role in Black Friday Holiday Shopping

Mobile is the most prominent device in our lives, and the weekend after Thanksgiving is the biggest shopping time period of the year. How do these two true but unrelated statements connect? That’s what we wanted to find out. ...

작성된 날짜 November 13, 2019
By Matt Kaplan , Content Strategist

08

November

Understanding the Connected Indian Consumer’s Shopping Journey

As we’ve noted previously, the Indian consumer is a connected consumer and thus expects a connected consumer experience. As mobile becomes central to how Indians across the country do everything from staying in touch with others to buying groceries,...

작성된 날짜 November 08, 2019
By Rajesh Pantina , Head of Marketing, Asia Pacific

08

November

The Emergence of the Connected Consumer in India

The Indian consumer is a connected consumer. No matter where they are or what they care about, connectivity is now central to the customer experience. There’s truly been a digital transformation in India. The change has been led by...

작성된 날짜 November 08, 2019
By Rajesh Pantina , Head of Marketing, Asia Pacific

23

October

The Festive Season Guide For In-App Marketers | 2019

Starting each September, India witnesses a 4 month-long festive frenzy each year. Marked by celebrations, parties, gifting, and of course, shopping, the Indian festive season provides marketers across the nation a golden opportunity with stakes like no other. With more than...

작성된 날짜 October 23, 2019
By Sreeshna Sreekishan , Marketing Manager

15

August

How Programmatic is Changing Mobile Advertising [New Research]

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” We don’t know which financial services marketer said this to Digiday in 2017, but...

작성된 날짜 August 15, 2019
By Team InMobi

12

August

Biting into the Pizza Category Through Actionable Consumer Insights

Use Actionable Insights from InMobi Pulse to Make Data-Driven Advertising Work for You. Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer insights. Data in advertising is not...

작성된 날짜 August 12, 2019
By Team InMobi

22

July

New eBook: InMobi and DoubleVerify Brand Safety Overview and Guidelines

InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand safety with in-app...

작성된 날짜 July 22, 2019
By Team InMobi

20

June

What Brands Can Learn From the Best Mobile Game Marketing Plans: What Mobile Games Get Right About App Marketing

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. Game developers and publishers have become pros at in-app marketing and...

작성된 날짜 June 20, 2019
By Matt Kaplan , Content Strategist

07

June

What You Need to Do in Order to Appeal to Customers on Mobile Devices

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile devices have...

작성된 날짜 June 07, 2019
By Richard Thomas

21

May

52 In-App Advertising Statistics You Should Know

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know.Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes, or...

작성된 날짜 May 21, 2019
By Matt Kaplan , Content Strategist

01

April

Making the Most of a Mobile Ramadan in Indonesia

Every year approximately 2 billion Muslims across the globe observe the holy month of Ramadan as a commemoration of their beliefs [1]. Indonesia, a predominantly Islamic country, is no exception. Indonesia is home to the largest Islamic population in the world, with 87.2%...

작성된 날짜 April 01, 2019
By Rosmin Varghese

01

April

How to Craft the Perfect Mobile App Marketing Strategy

Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that...

작성된 날짜 April 01, 2019
By Matt Kaplan , Content Strategist

28

March

Answering Your Top Mobile App User Acquisition Questions

Do you have a lot of questions about mobile app user acquisition? Then you’ve come to the right place. This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both...

작성된 날짜 March 28, 2019
By Matt Kaplan , Content Strategist

17

December

2019 Mobile Data Monetization Trends: Growing Value of Enterprise Data for In-App Advertising

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. In the new year, all viable business models will hinge...

작성된 날짜 December 17, 2018
By Matt Kaplan , Content Strategist

27

November

Calculating Mobile Video Advertising Growth and Other In-App Video Ad Stats You Need to Know [Infographic]

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? To answer these and other...

작성된 날짜 November 27, 2018
By Matt Kaplan , Content Strategist

18

October

The 2018 Indian Festive Guide for App Marketers

'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on...

작성된 날짜 October 18, 2018
By Team InMobi

23

August

Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. To learn more about why certain common digital...

작성된 날짜 August 23, 2018
By Matt Kaplan , Content Strategist

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