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21

October

Why Retailers With a Clear App Strategy Will Win in This Market

Retail brands have an especially tough road in front of them – and that’s even before considering the damage wrought by COVID-19. E-commerce, fast-shifting consumer habits, mobile showrooming, rising costs and more have all...

작성된 날짜 October 21, 2020
By Team InMobi

15

October

Top Retail Mobile App Statistics You Need to Know in 2020

With the critical holiday shopping season approaching in the United States, here are the key retail mobile app statistics you really need to know. By answering these questions, we take a deep dive into the habits and actions...

작성된 날짜 October 15, 2020
By Matt Kaplan , Content Strategist

13

October

Why Retail Advertising Should Be Mobile First in 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales.  To...

작성된 날짜 October 13, 2020
By Team InMobi

06

October

A Fresh Look At The Top Video Streaming Apps

A lot has happened between now and the last time we here at InMobi talked about the top video streaming apps back in mid July. Here’s just a brief snapshot of some of the...

작성된 날짜 October 06, 2020
By Team InMobi

01

October

Who Uses The Apps from the Largest Consumer Electronics Retailers in the U.S.?

If this holiday season is anything like last year, then the largest consumer electronics retailers in the U.S. are bound to be busy. Wireless headphones, e-readers, fitness trackers and smart speakers were among the most...

작성된 날짜 October 01, 2020
By Team InMobi

25

September

How Brands Can Reach, Engage and Acquire Consumers During the Indian Festive Season 2020

The festive season in India is characterized by larger than life emotions, celebrations, get-togethers, and a lot of rituals. Right from the beginning of September till the end of the year, the festive celebrations continue, and there’s one...

작성된 날짜 September 25, 2020
By Team InMobi

23

September

How To Get The Best Results From Online Advertising Political Campaigns

As political advertising becomes more digital than ever before this election cycle, how can these political advertisers get the best results from their online advertising political campaigns? To find out, we turned to...

작성된 날짜 September 23, 2020
By Matt Kaplan , Content Strategist

22

July

How the Coronavirus is Affecting Consumer Behavior in the U.S. [New Report]

For a close look at how the coronavirus is affecting consumer behavior in the United States, InMobi has been conducting research on COVID-19 consumers since March, when the coronavirus pandemic first began ...

작성된 날짜 July 22, 2020
By Team InMobi

09

June

The State of Programmatic Video in Asia: Q1, 2020 Part 2

The demand for engaging video content is on the rise. An average mobile user spends 84 minutes in a day engaging with videos. As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand...

작성된 날짜 June 09, 2020
By Team InMobi

27

May

How COVID-19 Is Impacting Americans In May [Latest Mobile Survey Data]

For many Americans, shelter in place orders are now in their third month – and many of us may be stuck at home for many weeks longer. At this point, how are adults feeling about the present...

작성된 날짜 May 27, 2020
By Team InMobi

11

May

QSR App Usage Trends in The U.S. During COVID-19

Many quick-service restaurants (QSRs) have their own dedicated mobile apps, but who specifically is using these QSR apps today? When consumers use mobile devices to order their favorite food, which brands...

작성된 날짜 May 11, 2020
By Team InMobi

30

April

The Impact Of COVID-19 On Consumer Sentiment In The Middle East [Mobile Survey Data]

In March and April, the novel coronavirus has spread in Saudi Arabia and the United Arab Emirates (UAE), causing sudden disruption to daily life. To get a sense of how it is impacting...

작성된 날짜 April 30, 2020
By Team InMobi

24

April

How COVID-19 is Impacting Americans in April [Latest Mobile Survey Data]

Back in March, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution, to see how Americans across the U.S. were reacting to the COVID-19 pandemic. Of course, a lot has changed across the...

작성된 날짜 April 24, 2020
By Team InMobi

23

April

The Impact of COVID-19 on Consumer Behavior in the Middle East

COVID-19 has proven to be a truly global pandemic, impacting people in just about every corner of the world. The Gulf countries of Saudi Arabia, the United Arab Emirates (UAE), Qatar, Kuwait, Bahrain and Oman have closed schools and universities...

작성된 날짜 April 23, 2020
By Team InMobi

22

April

How are Consumers in Southeast Asia Reacting to the Pandemic

COVID-19 has taken the world by storm and created unprecedented times in most countries across the world. At InMobi, we delved into our Audience Intelligence platform using data signals and location polygons set up in more than 66,000 locations in Southeast...

작성된 날짜 April 22, 2020
By Rishi Bedi

10

April

Gen Z Consumer Insights: What Our Data Reveals [New Report]

In our latest mobile research report, we highlight select Gen Z consumer insights and show what this generation of consumers really cares about when it comes to their purchasing decisions and brand preferences. We’ve called out some key findings...

작성된 날짜 April 10, 2020
By Team InMobi

09

April

Impact of COVID-19 on the Consumer Behavior in India

Amidst the outbreak of COVID-19 in India, we delved into our InMobi platform insights and conducted mobile consumer surveys to understand the following factors: 1. Awareness levels on the pandemic in India 2. Changes in consumer lifestyle, shopping habits and preferences 3. The...

작성된 날짜 April 09, 2020
By Vasuta Agarwal , Managing Director, APAC

06

April

COVID-19 Impact on Mobile User Behavior [App Install Insights]

The world is in the midst of an unprecedented global pandemic, as the novel coronavirus spreads rapidly. In the U.S., many state, county and city authorities have issued shelter in place orders to try to “flatten the curve” and...

작성된 날짜 April 06, 2020
By Team InMobi

25

March

How COVID-19 is Impacting Americans [Mobile Survey Data]

Throughout February and March, the novel coronavirus has quickly spread throughout the U.S., causing sudden disruption to everyday life. To get a sense of the ways in which it is impacting Americans, InMobi ran a mobile survey using InMobi...

작성된 날짜 March 25, 2020
By Team InMobi

06

January

Chocolate Consumption Trends 2020 [Mobile Market Research]

In the U.S. overall, what are the major chocolate consumption trends that the major players in the chocolate industry need to know about today? What does the competitive landscape really look like for the world’s biggest chocolate companies?...

작성된 날짜 January 06, 2020
By Matt Kaplan , Content Strategist

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