These terms are applicable to your participation in InMobi's programmatic market place ("InMobi Exchange") which facilitates transactions between advertising network, demand partners or other participants in the InMobi Exchange, which may include InMobi, Glance InMobi Pte. Ltd. or its or their affiliates (collectively "Demand Partners") who bids to buy Ad slots in digital inventory listed by you (as a supply partner or publisher). These terms also apply where you elect to participate in the mediation platform provided by InMobi which allows you to serve your or third-party advertisements that you make available for display on the applications and websites that you designate based upon the criteria selected by you ("Mediation Platform").
You hereby accept the following terms ("Exchange Terms"):
"Ad(s)" means any type of advertising materials of demand partners, including without limitation text messaging, audio and video files, rich media, native, content, text, graphic files etc. in any format permissible by InMobi Exchange;
"Exchange" means real-time marketplace for buying and selling of online media advertising inventory from multiple ad networks, exchanges and/or other supply side partners/platforms/publishers.
1. You agree and accept that your sites, applications or other media inventory as a source of advertising traffic in response to any Ad request to InMobi Exchange and Mediation Platform shall be made available to demand partners operating through such Exchange;
2. These Exchange Terms shall be read in addition to the terms of any contract (whether online Terms of Service available at the url or paper) that the Publisher may have concluded with InMobi ("Contract"). The terms of such Contract shall be binding on you except to the extent of any inconsistency between the Exchange Terms and the terms of such Contract, in which case, the Exchange Terms shall prevail.