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20

June

What Brands Can Learn From the Best Mobile Game Marketing Plans: What ...

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. Game developers and publishers have become pros at in-app marketing ...

작성된 날짜 June 20, 2019
By Matt Kaplan , Content Strategist

07

June

What You Need to Do in Order to Appeal to Customers on Mobile Devices

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile d...

작성된 날짜 June 07, 2019
By Richard Thomas

21

May

52 In-App Advertising Statistics You Should Know

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know.Statistics on Mobile Devices Total time spent on mobile devices...

작성된 날짜 May 21, 2019
By Matt Kaplan , Content Strategist

01

April

Making the Most of a Mobile Ramadan in Indonesia

Every year approximately 2 billion Muslims across the globe observe the holy month of Ramadan as a commemoration of their beliefs [1]. Indonesia, a predominantly Islamic country, is no exception. Indonesia is home to the largest Islam...

작성된 날짜 April 01, 2019
By Rosmin Varghese

01

April

How to Craft the Perfect Mobile App Marketing Strategy

Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that numb...

작성된 날짜 April 01, 2019
By Matt Kaplan , Content Strategist

28

March

Answering Your Top Mobile App User Acquisition Questions

Do you have a lot of questions about mobile app user acquisition? Then you’ve come to the right place. This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both the Apple App...

작성된 날짜 March 28, 2019
By Matt Kaplan , Content Strategist

17

December

2019 Mobile Data Monetization Trends: Growing Value of Enterprise Data...

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. In the new year, all viable business models will hinge on th...

작성된 날짜 December 17, 2018
By Matt Kaplan , Content Strategist

27

November

Calculating Mobile Video Advertising Growth and Other In-App Video Ad ...

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? To answer these ...

작성된 날짜 November 27, 2018
By Matt Kaplan , Content Strategist

18

October

The 2018 Indian Festive Guide for App Marketers

'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketer...

작성된 날짜 October 18, 2018
By Team InMobi

23

August

Why The Right Mobile Video Advertising Metrics Make All The Difference...

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. To learn more about why c...

작성된 날짜 August 23, 2018
By Matt Kaplan , Content Strategist

10

July

What is the Future of Mobile Video Advertising? 5 Bold Predictions

In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space loo...

작성된 날짜 July 10, 2018
By Matt Kaplan , Content Strategist

25

June

All Hail the King: Mobile Video Reigns Supreme

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spen...

작성된 날짜 June 25, 2018
By Matt Kaplan , Content Strategist

05

June

The Crazy Advertising Technology Landscape

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various...

작성된 날짜 June 05, 2018
By Team InMobi

21

May

Are Your Video Views Accurate? Comparing Video Viewability Metrics

Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56 percent better than banners and 34 percent better than native ads. No wonder advertisers are spending more on these ad for...

작성된 날짜 May 21, 2018
By Matt Kaplan , Content Strategist

19

February

Being Mobile-best in a Mobile-first India

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the...

작성된 날짜 February 19, 2018
By Rajesh Pantina , Marketing Manager, India

02

January

Five Trends That Will Shape Mobile Adtech in 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the futur...

작성된 날짜 January 02, 2018
By Team InMobi

10

November

Unveil the Magic of Remarketing this Holiday Season

With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense.If you are a marketer, you probably already understand the pressing challenge of retaining qu...

작성된 날짜 November 10, 2017
By Pooja Kalloor , Sr. Insights Analyst

06

November

5 tips to improve Singles Day sales in SEA

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of th...

작성된 날짜 November 06, 2017
By Shamala DN

12

October

Do You Know The Truth About Your App Users

An app install seldom translates into a user, let alone a highly engaged one.Since the advent of smartphones and apps, app marketers have been consistently chasing app installs. This made sense when apps did not have any users and acquiring...

작성된 날짜 October 12, 2017
By Pooja Kalloor , Sr. Insights Analyst

06

October

The State of App Performance Marketing 2017: Part 2 – User Acquisit...

In continuation to our previous post, this post will focus on the results of the survey. While last time, we discussed what the marketers think about themselves, their teams, and the key issue in marketing and in-app advertising; this time ...

작성된 날짜 October 06, 2017
By Shamala DN

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